FutureBrand Visual Identity strategy and design Stonewall

Stonewall

Millions of Moments of Pride

The Stonewall Uprising in June 1969 is considered the most significant event that ignited the modern LGBTQ+ rights movement. That moment sparked a movement and a groundswell of grassroots activism whose impact is felt to this day when Pride is celebrated around the world on Stonewall's anniversary. Every five years, one city’s Pride festivities are elevated to WorldPride status in competitive bidding.



Our client, NYC Pride, wanted to attach the WorldPride designation to its celebration of Stonewall’s 50th anniversary in 2019. Its ideal location, coupled with the anniversary’s significance would create a perfect storm of size, scale and reach. However, they needed to ensure success both in terms of winning WorldPride status and having a compelling story for the actual event, one that would attract and engage participants of all kinds as well as sponsors and corporate partnerships. We developed the idea of ‘Millions of Moments of Pride’, designed to be big and welcoming from the start. It reflects a more modern world that’s connected, social and above all, equal. NYC Pride’s WorldPride bid was approved and attendance is expected to top seven million, significantly increasing Stonewall 50’s economic potential...and to top it all off our design for the identity won a Gold Graphis Award.


Visual identity for non-profit event Stonewall
Stonewall NYC Pride flags visual identity branding
FutureBrand branding strategy for non-profit

"It makes perfect sense to bring WorldPride to the birthplace of Pride in 2019"

David Schneider, NYC Pride's Stonewall 50 Director
Celebration of Stonewall’s 50th anniversary in 2019
FutureBrand NA developed the idea of ‘Millions of Moments of Pride’
FutureBrand strategy and design significantly increased Stonewall 50’s economic potential

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