SK-II
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- View other case studies related to - Retail design
- View other case studies related to - Retail
- View other case studies related to - Beauty, Personal Care & Household Goods
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UXUS collaborated with SK-II to revolutionize traditional beauty retail, crafting an immersive skincare journey inspired by the Japanese tea ceremony. At the heart of this transformation is the SK-II Skin Ceremony—a meticulously designed experience that celebrates the brand's signature ingredient stories while delivering cutting-edge digital skin analysis and personalized product recommendations.
This innovative approach seamlessly blends physical and digital touch-points, creating a luxurious and intimate environment that elevates SK-II’s identity and positioning. The distinctive retail design is tailored to department stores and travel retail destinations across Japan, South Korea, and China, bridging emotional and physical connections to empower customers on their skincare journey.
By redefining the role of retail, this collaboration not only enhances the customer experience but also reinforces SK-II’s leadership in the beauty industry.
