SCI Ventures
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Visualising disruptive credibility and pragmatism
SCI Ventures is a venture philanthropy fund dedicated to reversing paralysis by investing in scientific breakthroughs in spinal cord injury treatment. It offers hope to 15 million people worldwide.
FutureBrand partnered with SCI Ventures to create a new visual identity and user-centric website to mark the fund's beginning. Centered on the idea of "investing in breaking through paralysis," we developed a visual language that embodies the fund's credibility and disruptive passion. The identity uses interconnected shapes to symbolise SCI Ventures' role in linking science, technology, and funding, leading to groundbreaking advancements. The website was designed to provide an accessible and seamless user experience, catering to Life Science investors, medical professionals, and spinal cord injury sufferers. We meticulously crafted the information architecture and user flow to ensure all audiences can quickly and easily access the information they need.
The new brand identity and website have significantly enhanced SCI Ventures' credibility and appeal among key stakeholders. The strategic redesign has made complex information accessible and engaging, fostering greater interest and investment in SCI Ventures' mission.
"The brief for SCI Ventures was not easy. A philanthropic initiative… with a VC fund mentality. A distinct new identity… backed by 5 leading Foundations with strong separate identities. FutureBrand has delivered over and beyond. The team really captured what we are about: expertise, collaboration and pragmatism. We are all very impressed with the strategic thinking, the level of commitment of the team and the result."
Adrien Cohen, Founding Managing Director, SCI VenturesWant to know more?
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