Opyn
- View other case studies related to - Naming
- View other case studies related to - Brand Identity
- View other case studies related to - Logo Design
- View other case studies related to - Financial Services
- View other case studies related to - Milan
The Human Side of Fintech
Opyn was born in 2012 under the name of Borsadelcredito.it with the aim of facilitating access to credit and financial tools to everyone. Today, the company operates as a digital-only lender in the Italian SME market and is one of the most prominent Italian lending fintech companies on a strong path towards growth. We were asked to create new and compelling storytelling, capable of involving all audiences and ready to project Opyn into the future of a strongly evolving industry.
We redefined Opyn from its foundations through a process of analysis and assessment that led to a new, strong and shared set of values. We then created a consistent brand name - Opyn - that derives from Open, the way the company faces the lending market, and Pin, a finance-centred term celebrating individuality. The new visual identity definitively celebrates Opyn’s capacity to be dynamic yet trustworthy and connected. The logo is highlighted by sharp and business-oriented imagery and a set of colours that stand for continuity and for the modern, digital soul of the brand.
There was a whole story than needed to be told. Thanks to the work done with FutureBrand now everyone can understand the values and the nuances of Opyn. Today we are a human fintech, looking 10 years into the future with a completely renewed brand identity.
Greta Antonini, Marketing Manager Opyn
