Mobvista
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Be The Bridge
Mobvista's roots as a mobile advertising platform in 2013, has since grown to become one of the world's leading technology platforms focused in the space of big data, artificial intelligence and cloud computing elastic cluster management.
FutureBrand was entrusted to redefine the group brand strategy, Nativex brand strategy and parent- subsidiary brand architecture strategy for Mobvista, while creating a unified and flexible visual identity system for Mobvisa and its subsidiaries. This was to ensure the brand was refreshed full of new vitality while presenting a more national, modern, and leading personality. The brand concept and design created by FutureBrand and the Mobvista team has won the recognition and love of the market. A modern, scientific and humanized brand logo and visual system ensures Mobvista highlights its core competitiveness and brand connotation.
“This visual design is in line with the company's brand philosophy, a great interpretation of our relentless exploration of technology and customer care values.”
Sam Yang, Executive Creative Director, China
