Mindfront
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Always Front of Mind
mindfront is the brand new globally oriented sub-brand of Luye Medical Group in the field of mental health. Over a span of 6 months, FutureBrand and Luye worked together to build mindfront's brand strategy, brand architecture, brand name and brand identity across the Australian and Chinese markets.
Inspired by the brand idea “Always front of mind”, our creative team worked across all visual identity assets, ensuring they immediately established the brand’s personalities of pioneering, empathetic, personal, and supportive. The green dot logo is leveraged from its masterbrand logo - Luye Medical - which is also inspired by a water drop and stone symbolizing Zen and a peaceful mind. The visual identity forms a unique and forward-looking visual style through the combination of graphics and pictures.
"We highly recognize FutureBrand's professionalism, global vision, experience and dedication.”
Liu Zhi-Ye, VP of Brand and PR of Luye Life Science Group
