Luye Life Sciences
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Passionate for life
Luye Life Sciences Group is a full-range medical solution provider founded in China, comprised of three major business divisions: Luye Pharma, Luye. Medical and Luye Investment. FutureBrand are working with the group to help them achieve their vision of becoming one of the most respected global leaders in the healthcare industry.
We found in Luye a company that is passionate about innovation in technology, highly empathic towards humanity, proud to be Chinese, and seeking to create true value that can impact the world. Inspired by this, we developed a core brand idea of ‘living technology for life’ that could deliver the strategic opportunity, and stay true to their purpose. The new visual identity and brand system immediately stand out in the category and establishes the brand’s essential cues – professional, human and restless. With a new set of core assets including logo, typeface, colour palette and photography, Luye’s new brand identity shifts them away from cold technology, instead delivering a stronger emotional link with their audiences.
The New Brand has been widely welcomed and highly praised by Luye staff. The dedication and cooperation of the FutureBrand team is unforgettable.
Liu Zhi-Ye, VP of Brand and PR of Luye Life Science Group
