Ludique Superstore

A universe of enchantment

With little over a decade in the Brazilian market, the children's shoe store Ludique bets on the ludic experience to delight parents and children. Future Brand was challenged to create a new store and evolve the brand experience, making room for growth connected to purpose. The first step was changing the name and logo of the brand from “Ludique et Baldin”, to “Ludique”. The change also occurred in the typography. All furniture and scenography in the store were designed to be functional and dynamic.


The store flows through two axes parallel to the central axis with mobile displays, making the layout more flexible and creating a circulation around the main scenography: the big Ludique balloon. On the perimeter walls of the store, there are modular displays: a versatile and replicable fitting system allowing the store to diversify product combinations with just a few components. This module also makes the most of the store’s area allowing for storage behind the panels. We want the parents to have fun with their kids in a nostalgic, inspiring, worry-free environment. The store provides areas for experience and discovery, not just shelves full of products. All the products and scenography are there to be tried and tested for the adults and kids to interact and create special memories.

Ludique store 2
Ludique store 3
Ludique store 4
Ludique store front 5

“The idea was to expand Ludique's universe. Keep the nostalgia, but connect with other worlds and brands, because our audience changes a lot and very fast. We seek to represent a fantastic universe, with the magic of childhood alive.”

Arnaldo Bastos, creative director and partner of FutureBrand São Paulo.
Ludique shoe counter 6
Ludique vans 7
Ludique clothing 8
Ludique signage 8
Ludique changing room 9
Ludique logo hanger 10

Want to know more?

Let’s talk

Follow us:

Tap the circle to enable Accessibility Mode

Accessibility mode:

Making a website accessible is crucial to provide equal access and equal opportunities to people with diverse abilities. In today's digital age, the web has become an essential resource in various aspects of life, such as education, employment, commerce, healthcare, and recreation. By designing and developing websites that are accessible to people with disabilities, we create a more inclusive online environment.

When activated, accessibility mode will enable certain features, including pausing auto-played video content, increasing contrast, and updating the site navigation bar for easier visibility.