Innowell

Responding to the great health crisis of our time, Innowell has built a digital infrastructure to transform the way mental health care is delivered in Australia. Through real-time data-tracking and measurement-based care, clinicians will be able to provide more responsive support, personalised to the needs of their patients. To realise this bold vision, Innowell needed a brand to help them transition beyond the world of research. To be more than just a logo used in clinical trials, but a commercial brand, trusted by clinicians and embraced by patients.

Critically, this brand needed to unite everyone with a clear and compelling purpose. At the very core, Innowell is here to open up mental health care – for everyone. Because with the right care at the right time, Innowell opens up the possibility that we can all live happier and healthier lives. Building upon this strategic direction, we crafted an identity that captured the heart in Innowell’s technology: filled with optimism and guided by instructive elements to provide clarity and reassurance at every step. This unique partnership of clinical technology with human compassion – visualised by the square and the circle embedded within the logo – provided the foundation for Innowell’s brand identity. This powerful symbol neatly found its place in the re-imagined brandmark, serving forevermore as an important signal and valuable reminder of Innowell’s clear vision.