Elemis

The holiday season is a time for excitement and joyful celebration, with treasured moments, gift-giving a feast for the senses and an opportunity to ‘escape the stress of the daily routine’ to reconnect and nurture meaningful relationships. Elemis was anticipating their new holiday collection, expecting to develop a festive & modern graphic vernacular far from the expected ‘cliché’ of Christmas, that makes them stand out in the beauty category, that will appeal to existing customers and equally attract a younger audience. Connecting with seemingly disparate audiences ( Millennials, GenX and Baby Boomers) is about leveraging emotion effectively to drive engaging experiences – allowing each audience to express themselves. Inspired by the big idea "Brand at heart, Festive in spirit, nostalgia in mind" FutureBrand kept the brand DNA in mind: "Nurtures nature, Nurtures loved ones, and celebrating ingredients from the soil and the sea", representing each brand values with a minimalistic symbol that once combined together will create a bespoke & curated festive pattern, with an infinite possibility to expand and evolve. The Holiday collection is a playful expression of all the elements that make Elemis unique.

With this design, Futurebrand encapsulated the positive spirit and emotions over the festive season. The contemporary look and feel celebrates harmony whilst the endless combination of shapes combined celebrates individuality, and allow for flexibility when applied across channels from digital to retail packaging, campaign, and window displays. Sustainability and recyclability being the forefront of our mind, the new packaging box are using sustainably sourced paper and recycled plastic wherever possible. And since every step matters, the box layout has been specifically designed to be placed straight under the Christmas tree, simply by adding a tag on it; Preventing the need for additional wrapping. A memorable holiday campaign bringing wonder and joy by creating an emotional connection between the ELEMIS brand and consumers.