Brand Design
At FutureBrand, we believe brand is behaviour. Brand design makes a brand tangible so every stakeholder, from employees to consumers, can understand how it behaves.
Brand Design is a powerful tool to:
Differentiate the Brand
By developing a unique visual identity and messaging framework,
we help clients stand out in saturated markets, ensuring their
brand is easily recognisable and memorable.
Enhance Customer Experience
Through thoughtful design, we create touchpoints that
resonate emotionally with customers, ensuring a seamless
and engaging experience across all interactions.
Our Brand Design Capabilities
Our work aims to bring brands to life in ways that introduce, remind and reinforce their meaning, distinctiveness and value for all relevant audiences. This includes the creation of full visual identities and brand worlds and the verbal consideration of how a brand "speaks" across communications and channels.
To connect with people in an increasingly crowded world, all the senses must be considered part of a rounded brand expression. Sonic and haptic design are central to our multi-sensorial approach. They can be deployed throughout the experience, from signature sonic and haptic logos to expressions that weave throughout the user journey.
Packaging is the brand in the hand and can be the defining moment for all other marketing efforts. Our work considers not only the packaging design itself but also the context and retail environments in which it will live - on shelf and on screen. This is complemented by our deep expertise in structural packaging design and shopper and retail design.
