News & Views

News / 03.09.21
F Bi B2 Bbrands hero 1

B2B brands displace consumer giants in FutureBrand Index

News / 23.08.21
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From loot boxes to Louis Vuitton: How NFTs can be part of a brand's storytelling and consumer interaction

News / 16.08.21
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United by emotion: how the Tokyo Olympics exceeded expectations

News / 10.08.21

Resilience in the face of change: future-proofing a Not-for-Profit

News / 05.08.21
Podcast What Comes First

Podcast - Which comes first, brand or purpose?

News / 03.08.21
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The fluid future of retail

News / 21.07.21
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Reimagining cricket with the launch of The Hundred

News / 14.07.21
Australia appoints G Man hero 1

FutureBrand Australia appoints General Manager & Head of Strategy

News / 07.07.21
Brand Management matters

Why brand management matters more than ever in mergers & acquisitions

News / 02.07.21
Football reduce gap

How football clubs are striving to reduce the gap to gain new followers

News / 04.06.21
Why brands wary

Why brands must be wary of the silent sustainability cost of certain cryptocurrencies

News / 22.04.21
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How Earth Day 2021 is an opportunity to focus attention on environmental literacy

News / 15.04.21
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FutureBrand's drive to support interns virtually

News / 08.04.21
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Reflecting on World Health Day after a year like no other

News / 07.04.21
Brand customer hero

Brand can only be what customers experience, not how purposeful you tell them it is

News / 01.04.21
Self service sustainability hero

Self-service sustainability: how brands are closing the recycling loop in-store

News / 01.04.21
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How Valuable Is The Mars Space Race For Country Brands?

News / 13.03.21
Future of Working hero

The future of work is yours: be creative with it

News / 11.03.21
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The Sex of Brands

News / 09.03.21
Power of language hero

The Power of Language: FutureBrand takes a look at what not to say

News / 08.03.21
IWD hero

Help to promote IWD and commit to challenging gender inequality

News / 08.03.21
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FutureBrand to host open conversations throughout March as part of International Women’s Day

News / 02.03.21
Polly Hopkins hero

FutureBrand London promotes Polly Hopkins to General Manager

News / 25.02.21
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Virtual luxury: how brands can make new connections during Fashion Month

News / 15.02.21
Coca Cola convenience hero

Consumers grapple the ethical dilemma between convenience and sustainability

News / 08.02.21
Rebrand hero

How to re-brand a country post-pandemic

News / 29.01.21
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What is the role for brands in ‘The Great Reset’?

News / 27.01.21
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2021 positivity: consumers are making more environmentally friendly, sustainable and ethical purchases

News / 21.01.21
Future of Food hero

FutureBrand Milan launches The Future of Food report

News / 09.12.20
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FutureBrand promotes Gianni Tozzi to Chief Creative Officer, International

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