Refreshing a brand identity always carries an element of risk, but the recent Jaguar rebrand and Walmart's recent brand update have created a media frenzy.
But what's the big issue? FutureBrand London MD Polly Hopkins shares her insights on Walmart's new look in Design Week.
"People naturally resist change, especially with something as familiar as a brand identity. In our polarised world, they will voice their opinions no matter what."
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