Empowering the Future of Rural Youth with Rura

Advocating for the power of brand to drive positive impact, FutureBrand Paris has worked with Rura to create a new brand design. Bridging territorial divides and promoting equal opportunities for rural youth in France.

Rura, the non-profit organisation, had outgrown its original identity and needed to better reflect its ambitions and evolving mission as a leading resource for rural youth. The complex brand challenge was to create a dynamic and engaging visual identity that resonated with both young people and corporate partners.

FutureBrand’s fresh approach introduced a sleek U-shaped logo, symbolic of connection, and pulled through a bold, colourful, non-traditional aesthetic to bring the brand to life. Rura now stands as a strong and recognisable force, empowering rural youth with confidence and opportunity.

Read the case study.