Transforming Greene King's The Everly Hotels Collection into Storytelling Spaces

We’re excited to share that FutureBrand Amsterdam has partnered with Greene King to create The Everly Hotels Collection. This boutique hotel brand breathes new life into iconic properties across the UK.

Starting with The White Horses in Rottingdean, this project is a masterclass in combining local heritage with modern luxury. Guests can expect a unique stay where history meets contemporary design, and every detail tells a story. From the calming coastal tones to the curated local experiences, The White Horses is all about creating lasting connections with its surroundings.

At FutureBrand, we believe in elevating brands through storytelling and design. The team has crafted an experience that feels both familiar and new, giving today’s travellers an authentic taste of local culture with a modern twist.