FutureBrand São Paulo recently led the rebranding of Netshoes, Brazil's leading online sports goods retailer, using their expertise to develop a forward-thinking brand expression.
Luis Monteiro, Creative Lead, noted, "The challenge was to translate Netshoes' essence into an expression and language that clearly represents the rhythm of each person in the sportstyle lifestyle."
The team developed an entirely new brand concept, "Move to your own beat", centering on individuality. The dynamic, vibrant visual identity features a modern, fluid lowercase logo. The "N" symbol drives the identity, reflecting diverse rhythms. A lively colour palette and custom typography, created with Fabio Haag, symbolise the brand's dynamism.
Congratulations to the FutureBrand São Paulo team, you have truly captured the Netshoes spirit with this fresh visual expression, bringing an exciting new look to the sportstyle experience and inspiring Brazil's sportstyle community!
