News & Views

News / 21.07.21
Cricket hundred 2021 hero 1

Reimagining cricket with the launch of The Hundred

News / 14.07.21
Australia appoints G Man hero 1

FutureBrand Australia appoints General Manager & Head of Strategy

News / 07.07.21
Brand Management matters

Why brand management matters more than ever in mergers & acquisitions

News / 02.07.21
Football reduce gap

How football clubs are striving to reduce the gap to gain new followers

News / 04.06.21
Why brands wary

Why brands must be wary of the silent sustainability cost of certain cryptocurrencies

News / 22.04.21
Earth Day 2021 hero

How Earth Day 2021 is an opportunity to focus attention on environmental literacy

News / 15.04.21
Support interns hero

FutureBrand's drive to support interns virtually

News / 08.04.21
Reflecting World HD hero

Reflecting on World Health Day after a year like no other

News / 07.04.21
Brand customer hero

Brand can only be what customers experience, not how purposeful you tell them it is

News / 01.04.21
Self service sustainability hero

Self-service sustainability: how brands are closing the recycling loop in-store

News / 01.04.21
Mars space race hero

How Valuable Is The Mars Space Race For Country Brands?

News / 13.03.21
Future of Working hero

The future of work is yours: be creative with it

News / 11.03.21
Sex of Brands hero

The Sex of Brands

News / 09.03.21
Power of language hero

The Power of Language: FutureBrand takes a look at what not to say

News / 08.03.21
IWD hero

Help to promote IWD and commit to challenging gender inequality

News / 08.03.21
Host conversations IWD hero

FutureBrand to host open conversations throughout March as part of International Women’s Day

News / 02.03.21
Polly Hopkins hero

FutureBrand London promotes Polly Hopkins to General Manager

News / 25.02.21
London Fashion Week hero

Virtual luxury: how brands can make new connections during Fashion Month

News / 15.02.21
Coca Cola convenience hero

Consumers grapple the ethical dilemma between convenience and sustainability

News / 08.02.21
Rebrand hero

How to re-brand a country post-pandemic

News / 29.01.21
Great reset hero

What is the role for brands in ‘The Great Reset’?

News / 27.01.21
2021 positivity hero

2021 positivity: consumers are making more environmentally friendly, sustainable and ethical purchases

News / 21.01.21
Future of Food hero

FutureBrand Milan launches The Future of Food report

News / 09.12.20
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FutureBrand promotes Gianni Tozzi to Chief Creative Officer, International

News / 03.12.20
Eliza Yvette Esquivel

FutureBrand North America appoints Eliza Yvette Esquivel as new Chief Strategy Officer

News / 01.12.20
Transform Winners

FutureBrand wins at 2020 Transform Awards ANZ

News / 30.11.20
Retail After Covid

Do you remember retail?

News / 27.11.20
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FutureBrand shortlisted for 8 awards at Transform Awards Asia 2020

News / 04.11.20
Transform Awards ANZ

FutureBrand shortlisted for three Transform Awards ANZ

News / 02.11.20
Sophie Cheng Business Chief

How Chinese companies bounced back from COVID-19

News / 21.10.20
Stephen Mc Gilvray

Stephen McGilvray joins FutureBrand London as Executive Creative Director

News / 09.10.20
Mental Health

Supporting employee mental wellbeing during a global pandemic

News / 25.09.20
Future Brand Index 2020 Desktop

FutureBrand Index 2020: what makes or breaks brands in the financial services sector?

News / 22.09.20
Future Brand Brazil Design Awards

FutureBrand São Paulo receive 32 Brazil Design Award nominations.

News / 20.08.20
Atlantis Brand Identity Future Brand 1

FutureBrand refresh the brand identity of Atlantis, Dubai

News / 10.08.20
Reddot Future Brand

FutureBrand China win two Red Dot Awards for Mobvista rebrand

News / 07.08.20
JT Campaign

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

News / 06.08.20
FB Podcast Cover

FutureBrand Podcast: Future-proofing your business in a post-COVID world

News / 31.07.20
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FutureBrand São Paulo wins Best Packaging in the Southern Hemisphere award

News / 23.07.20
George Gottl CEO Today

Consumer mindsets in a post-COVID world

News / 01.07.20
AW360

Why an Employee Value Proposition really matters

Views / 18.06.20
Karen PB

Inside FutureBrand: Insights from Karen Fontana

News / 09.06.20
Future Brand

From purpose to reality: "don’t buy me"

News / 31.05.20
Uncertain World

Finding certainty in an uncertain world

News / 28.05.20
Future Brand

How brands are balancing their say/do ratio during COVID-19

News / 22.05.20
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Connection through change series: Guide Dogs Australia

News / 20.05.20
Riley Rose Photographs Low Res for Web 7

The new retail playbook

News / 19.05.20
Vicky Pharma Future Brand

It's time for big pharma to step up or risk losing out to big tech

News / 13.05.20
Too Close For Covid Hero

FutureBrand launch #TooCloseForCovid, a fun social distancing campaign to make coming out of lockdown less scary - and we want others to steal it

News / 12.05.20
Enshalla AW360

In the midst of a crisis – what role must a brand play?

News / 27.04.20
Coutts Future Brand 1

A new era for private banking: FutureBrand refresh Coutts’ brand positioning and visual identity

News / 24.04.20
Barilla Vero Gusto 3

FutureBrand work honored in GDUSA 2020 Packaging Design Awards

News / 23.04.20
Nina Chakrabarti Future Brand

FutureBrand partners with Governor Andrew Cuomo to visualise official CDC guidance for COVID-19

News / 14.04.20
Covid Latam

These Latin American brands are reminding us we're all in this together

News / 03.04.20
Stay Closer

How the world is reinventing itself towards a new dimension of living

News / 31.03.20
Picture1

The Future of Luxury is Invisible

News / 31.03.20
Brazil

These Brazilian brands are reminding us we're all in this together

News / 25.03.20
Art Gallery

These brands are reminding us we're all in this together

News / 18.03.20
Richard Curtis

The trends that will shape the future of travel

News / 16.03.20
Milan

Creativity in hard times

News / 27.02.20
Generation Gap

4 unique ways Boomers, Gen X, Gen Z and Millennials view the world

Views / 12.02.20
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Luxury brands and contemporary art are merging in China

News / 06.02.20
Bose

Brand story in the age of experience

Views / 03.02.20
Future Brand Travel aeroplane

Travel industry opportunities amid the environmental backlash

Views / 22.01.20
Vegan Burger

Vegan brands must move beyond a self-limiting strategy

Views / 21.01.20
UXUS Future Brand Design

What is the future of interactive design?

News / 14.01.20
Coutts Future Brand 6

FutureBrand London and Coutts shortlisted for Transform Europe Awards

Views / 14.01.20
Mariana SEO

Inside FutureBrand: Insights from Mariana, Design Director - New York

News / 10.01.20
Future Of Beauty

FutureBrand Paris to host 'Future of Beauty' event

Views / 09.01.20
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How a fashion retailer went from on trend to on the brink

Views / 06.01.20
Health Versus Tech

Health versus Tech: The Battle Over Trust

News / 22.10.18
Healius logo COL 2 WEB

A new name for a new future

News / 14.05.18
ATN Tailfin 180514 100520

A new future for Air Tahiti Nui

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