Is AI just hype? Meghan Labot, Chief Growth Officer at FutureBrand North America, weighs in

As the hot topic of artificial intelligence and the opportunities it presents continue to dominate the marketing press, a report published earlier this month by Goldman Sachs declaring that "AI is all hype" cuts through the noise raising controversy.

In a recent article by The Drum, Meghan Labot, Chief Growth Officer at FutureBrand North America, shares her insights on whether AI developments will truly bring about significant commercial benefits to the marketing industry.

Read what other industry leaders had to say on the matter here.