Why do some brands embrace the future with bold logo redesigns, while others draw from their past?
FutureBrand North America’s Chief Creative Officer, Daniel Andersson, broke down four of 2024’s most notable logo refreshes for ADWEEK, exploring why some brands lean into heritage while others make a clean break.
From Mountain Dew to Lord & Taylor, Jaguar, and SanDisk, discover how these brands balance legacy and reinvention.
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