FutureBrand São Paulo, in partnership with GRUPO SBF and FitDance, has created an authentic and diverse concept exploring the universe of dance, urban culture, and streetwear through Studio 78.
Studio 78 is more than just a brand; it is a platform that brings people together around unique experiences. As Arnaldo Bastos, Creative Director and Partner at FutureBrand São Paulo, explains, "From this mixture of styles and ideas, each person will find their best version: the one that appears when we work while having fun."
The brand name itself is a reflection of Studio 78's mission. "Studio" represents that space where people can express their style and always be ready for movement, while "78" comes straight from the dance world – the 5, 6, 7, and 8 bar count. Studio 78 is not just about fashion; it is a movement that celebrates the power of dance and the diversity of urban culture.
