FutureBrand Paris was elected Strategic Branding Agency of the Year 2022, for the second year in a row, as part of the 43rd edition of the GRAND PRIX DES AGENCES DE L'ANNÉE, which aims to distinguish the best-performing communication agencies on the market. This year, the awards ceremony took place on Thursday, December 15th, under the theme of "Recovery".
Traditionally sponsored by the French Ministry of Culture and placed under the aegis of the main professional associations, numerous market institutions and the professional press, this award, founded 43 years ago, was born from a desire to distinguish the most successful and emerging communication brands, based on different criteria: from turnover to client loyalty. This year, the criteria have been adapted to take into account the “Recovery” of agencies. A survey was conducted and supervised by a selection committee made up of independent specialists (an M&A consultant, a headhunter, a lawyer and an accountant).
"2021 has been the year of recovery, confirmed in 2022 despite a lackluster fourth quarter. Advertisers, media and agencies have demonstrated a strong capacity for resilience in a rapidly changing market and despite an increasingly complex and uncertain environment."
Christian Schroeder Founder and organiser of the Grand Prix des Agences de l’Année
In 2022, FutureBrand Paris was able to take on new challenges, imagine, carry and deliver brand identities and strategies both nationally and globally, such as with the international launch of Sanofi's new identity, the support of the LVMH group in the launch of the first organically converted rosé wines of Château Galoupet and more recently the launch of the new brand identity of the Matmut group.
"This award given by the Grand Prix des Agences de l’Année 2022 confirms our strategic approach and our positioning in the market, after a year full of challenges. The ambition of our agency has never been so great, and this feeds the spirit of our teams and allows us to continue our commitment to imagine ever more creative strategies and to accompany our clients who trust us on a daily basis. This award belongs to all our committed teams who make FutureBrand Paris a recognised agency that shines in France but also internationally."
Jérôme Lhermenier Managing Director of FutureBrand Paris
