Last Monday, the FutureBrand Milan team joined Aeroporti di Roma in celebrating their 50th anniversary with the unveiling of a fresh, contemporary look.
We're honored to have partnered with ADR on this transformative journey, blending strategic insights with creative innovation to bring their vision to life.
The rebranding process was thoughtfully curated, paying homage to ADR's rich heritage while embracing the future. Through extensive research and strategic design iterations, the new logo reflects ADR's commitment to excellence and innovation, with a dynamic mark symbolizing their upward trajectory.
Alongside the visual refresh comes a powerful message: "Together, beyond flying." This tagline encapsulates ADR's dedication to enhancing the travel experience.
Elena Tornabene, Client Leader at FutureBrand, shares her insights: "It has been an exciting project, requiring careful study of trends related to mobility and new consumption styles, along with an exploration of how major global players engage with their stakeholders.
Read more about the launch here.
