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In her latest article for Decision Marketing, Global Chief Growth Officer Lauren Maynard draws on a decade of insights from the FutureBrand Index to reveal the key strategies businesses must embrace to remain relevant and succeed.


Whether you're driving growth for a long-established brand or scaling a disruptive newcomer, these insights provide a roadmap for the next decade of brand leadership.


"Over the past 10 years, brands have had to withstand a global economic downturn and once in a lifetime pandemic while trying to remain relevant to increasingly exacting customers. Brands with a clear purpose-driven approach, that have remained true to their values and resisted the pressure to compromise, are the ones that have thrived."

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