The Fast Company Innovation Festival is a celebration of innovation and creativity. The New York based festival brings together thousands of innovators from across the globe—exceptional leaders and doers shaping the future—for four days of inspired conversation, purposeful networking, and meaningful takeaways. This year’s theme?
INNOVATION EVERYWHERE
FutureBrand North America hosted a dynamic workshop as part of the festival's Fast Track series: "How Brave Is Your Brand? Future-Proofing Through Fearlessness."
Our session guided guests through 10 of the FutureBrand Index's essential dimensions of brand purpose and experience, showing them how to embrace adaptability in a rapidly evolving market. Benchmarking their brands against industry leaders on key attributes like seamlessness, authenticity, and innovation, and uncover actionable strategies to sharpen a competitive edge. Participants left with a tailored blueprint to infuse bravery into their brand’s DNA.
It was a fantastic moment of reflection and insight, and we couldn't have done it without our incredible speakers:
- Lynne Field, Head of Strategy, FutureBrand North America
- Daniel Andersson, Chief Creative Officer, FutureBrand North America
- Eric Smith, Chief Experience Officer, ChaseDesign
As we look ahead, we're thrilled to announce that the 2024 FutureBrand Index will be available in just a few weeks time. Providing opportunity for personal development and career growth; Gaining transformative insights that will future-proof your brand.
