More than just a fashion retailer, C&A Brasil empowers women to express their individuality. This new brand identity creates an environment where confidence and self-expression come first, allowing everyone to feel truly represented.
Our team at FutureBrand São Paulo is proud to unveil this transformation—a project that not only revitalises the visual identity but also aligns with the needs of today’s female consumers.
In a marketplace filled with conformity, C&A brings a bold and vibrant perspective. With dynamic textures and transparent elements woven into the design, the new identity honours the brand's legacy while embodying a modern, fresh approach.
"C&A has a history of connecting with Brazilians. The new positioning establishes the brand as a fashion translator—a space where everyone can engage with fashion. Our updated visual identity reinterprets C&A's iconic elements, making them contemporary and aspirational, ensuring an engaging experience for all."
- Felipe Luz, managing partner at FutureBrand São Paulo
