01 FBI Financial Services 25 Hero Image
04 Spider FS 2014 vs 2024

Trust As The New Currency

The Financial Services industry has transformed, emerging as a leader in both trust and innovation. Unlike big tech, which faces growing scepticism, FS brands have combined stability with cutting-edge technology, building customer confidence through responsible innovation. With trust as their foundation, they are now challenging tech giants, excelling in data responsibility and ethical innovation.




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03 FS vs Tech Data

FS brands are beating tech at its own game - innovation!

In this sector report we look at how FS brands have seen significant growth across the key drivers - Authenticity, Respect, Trust, and Innovation - outpacing the modest gains of the tech sector. This shift began after the 2008 financial crisis, as FS brands moved beyond heritage and status, investing strategically to strengthen their relevance and value.

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Assets for FS Launch 2025 Page Images copie

Financial Services, but make it fun

Financial Services brands are embracing personality as a key differentiator, moving beyond traditional, transactional interactions to forge deeper consumer connections. By leveraging customer-centric tech, they are creating tailored experiences that not only empower customers but also add moments of surprise, delight, and even fun.

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Tools & Comparisons

Fbi 2024 score your brand

Our scoring system provides a comprehensive assessment of your brand's strengths and weaknesses across various dimensions.

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Fbi 2024 company dashboards

What makes a brand thrive?

Fbi 2024 compare the top 100

Dive into our extensive analysis of the Top 100 brands and examine each brand’s performance across critical metrics, including loyalty, experience, and market positioning.

Fbi 2024 tools and comparisons

By concentrating on these sector-specific focus areas, businesses can better align their strategies with market demands and drive meaningful growth.

FAQ

The FutureBrand Index is an annual study that reorders the top 100 global companies by market capitalisation, based on their brand perception. It assesses how well these companies balance 18 attributes across Purpose and Experience to position themselves for future success.

Unlike traditional rankings focused purely on financial performance, the FutureBrand Index delves into how brands are perceived by informed professionals. It focuses on emotional and functional attributes that show a brand’s potential for long-term success.

The FutureBrand Index uses QualiQuant® Interviews with over 3,000 informed professionals who have knowledge of at least 7 companies in the PwC Top 100. These interviews assess companies based on their ability to deliver on experience and purpose.

Absolutely! Every brand can learn from the success—and mistakes—of the world’s biggest brands. Whether you're growing a new challenger brand or refining an established name, the insights are universal.

FutureBrand helps organizations understand what drives brand perception today and how to apply these principles to ensure future success. Whether you're looking to redefine your strategy, double down on your strengths, or fix the apparently unfixable, we provide the insights and tools to guide your brand forward.

The key to becoming a future brand is balancing purpose with experience. Over the last decade, the most successful brands either adapted to market changes or doubled down on what made them great. Purpose-driven leadership, innovation, and building strong emotional connections with customers are essential for long-term growth,

Previous FutureBrand reports

FutureBrand Index 2023

FutureBrand Consumer Index 2024

FutureBrand Index 2022

Super Sustainability Report

Super-Sustainability Report

Future Brand Country Index

Country Index 2020

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