We make businesses better through brand.
We are the global brand-led strategy and design company. For more than 25 years, we have made businesses better through the rigour of brand strategy and the creativity of brand design. We believe that when you change the brand, you change the future—of business, of markets, and of cultures.
Our Capabilities
Meet our leadership team
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Nick Sykes
As Global CEO, Nick is responsible for leading FutureBrand and its team of 600 people based in many of the most exciting cities across the world.
Global CEO
Jon Tipple
Jon is passionate about bringing category-redefining creativity to the world’s most significant brands and businesses.
Global Chief Strategy Officer
Lauren Maynard
Lauren oversees FutureBrand’s global marketing and strategic growth, across our 20+ offices, worldwide.
Global Chief Growth Officer
Gianni Tozzi
Gianni oversees the entire creative output of FutureBrand across both the European and Asian markets.
Chief Creative Officer, International
Simon Bent
Heading up our finance function, Simon is responsible for driving greater consistency and relevance in financial reporting, that in turn will drive our global business strategy.
Global Chief Financial Officer
Katy Nunn
Katy cultivates a dynamic and inclusive workplace and empowers teams to create impactful work across FutureBrand’s portfolio of global clients.
Global People and Culture Director
Simon Hill
Simon is committed to creating meaningful brand experiences across every touchpoint for our clients.
President, FutureBrand North America
Queenie Lo
Queenie leads Spatial Design at FutureBrand, crafting visionary retail, hospitality, and experiential spaces that blend bold creativity with strategic insight.
President, Spatial Design
Alessandra Iovinella
Alessandra is passionate about brands and their evolution.
Managing Director, FutureBrand Milan & Paris
Tasneem Ali
Tasneem brings varied experience in advertising, branding and design has helped to develop a broad, cross-cultural perspective on brand led solutions.
Chief Creative Officer, FutureBrand Mumbai
Gustavo Koniszczer
Gustavo Koniszczer leads the company's activities across five offices: Buenos Aires, Santiago de Chile, Lima, Bogotá and Mexico City.
Managing Director, FutureBrand Hispanic America
Polly Hopkins
Polly brings over 15 years of experience in branding, communications and business transformation to FutureBrand.
Managing Director, FutureBrand London
Richard Curtis
Richard has contributed to a wide range of significant branding programs, all in the name of driving business transformation and many of which have been awarded by D&AD, Cannes Lions, Brand New, Rebrand and Transform.
CEO FutureBrand Australia
Sophie Cheng
Sophie is dedicated in transforming Chinese brands into the world‘s leading future brands with FutureBrand’s advanced brand management theories and methodology.
General Manager FutureBrand China
Helene Pirel
Hélène firmly believes brands possess transformative power and strives to assist them in harnessing it for a better future.
General Manager, FutureBrand Paris
Ewerton Mokarzel
Ewerton has worked in the FutureBrand offices in Singapore and Australia before becoming FutureBrand São Paulo’s CEO & Partner.
CEO & Partner, FutureBrand São Paulo