We make businesses better through brand.



We are the global brand-led strategy and design company. For more than 25 years, we have made businesses better through the rigour of brand strategy and the creativity of brand design. We believe that when you change the brand, you change the future—of business, of markets, and of cultures.

Our Capabilities

FutureBrand's approach to brand strategy aligns our work with your business goals. We believe in delivering solutions that drive tangible results and transform your business. Our capabilities include Purpose and Positioning, Brand and Portfolio Architecture, Internal Brand (EVP & employee engagement), and Naming. 

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FutureBrand believes brand is behaviour. Brand design makes a brand tangible so all stakeholders, from employees to to consumers, can understand how your brand behaves. Our capabilities include Visual and Verbal Identity, Sonic and Haptic, and Packaging.

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FutureBrand’s Brand Management approach uses data-driven frameworks like the Brand Management Wheel and Brand Maturity Audit to assess readiness, guide implementation, and ensure strategic alignment. It balances legacy and vision for effective brand governance and sustained growth. Our capabilities include Content Management and Brand Governance. 

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We design visionary spaces for the brands that shape the future. Blending bold creativity with strategic insight, we craft iconic environments that capture brand essence, engage consumers, and create unforgettable sensory experiences—from flagship destinations to immersive pop-ups and hospitality concepts. Our capabilities include Retail and Hospitality Design, Architectural Services and Customer Experience.

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We specialise in strategic design, from product and packaging to digital UX/UI and immersive experiences. We create end-to-end brand experiences by researching end users, unlocking meaningful truths, and delivering sustainable, impactful solutions for real business problems. Our capabilities include Shopper Orchestration, Brand and Category Reinvention, End-to-end Experience Design and Structural and Industrial Packaging Design.

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Meet our leadership team

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Nick sykes v1

Nick Sykes

As Global CEO, Nick is responsible for leading FutureBrand and its team of 600 people based in many of the most exciting cities across the world.

Global CEO

Jon tipple v1

Jon Tipple

Jon is passionate about bringing category-redefining creativity to the world’s most significant brands and businesses.

Global Chief Strategy Officer

Future brand Lauren Maynard

Lauren Maynard

Lauren oversees FutureBrand’s global marketing and strategic growth, across our 20+ offices, worldwide.

Global Chief Growth Officer

Gianni tozzi

Gianni Tozzi

Gianni oversees the entire creative output of FutureBrand across both the European and Asian markets.

Chief Creative Officer, International

Simon bent v1

Simon Bent

Heading up our finance function, Simon is responsible for driving greater consistency and relevance in financial reporting, that in turn will drive our global business strategy.

Global Chief Financial Officer

Katy Nunn

Katy Nunn

Katy cultivates a dynamic and inclusive workplace and empowers teams to create impactful work across FutureBrand’s portfolio of global clients.

Global People and Culture Director

Simon2024

Simon Hill

Simon is committed to creating meaningful brand experiences across every touchpoint for our clients.

President, FutureBrand North America

Future brand gl queenie

Queenie Lo

Queenie leads Spatial Design at FutureBrand, crafting visionary retail, hospitality, and experiential spaces that blend bold creativity with strategic insight.

President, Spatial Design

Joe Lampertius

Joe Lampertius

Joe leads Product & Shopper Design at FutureBrand, creating strategic, end-to-end brand experiences that drive engagement, innovation, and business impact.

President, Shopper and Product Design

Future brand gl alessandra

Alessandra Iovinella

Alessandra is passionate about brands and their evolution.

Managing Director, FutureBrand Milan & Paris

Future Brand Tas

Tasneem Ali

Tasneem brings varied experience in advertising, branding and design has helped to develop a broad, cross-cultural perspective on brand led solutions.

Chief Creative Officer, FutureBrand Mumbai

Gustavo

Gustavo Koniszczer

Gustavo Koniszczer leads the company's activities across five offices: Buenos Aires, Santiago de Chile, Lima, Bogotá and Mexico City.

Managing Director, FutureBrand Hispanic America

Future brand gl polly hopkins

Polly Hopkins

Polly brings over 15 years of experience in branding, communications and business transformation to FutureBrand.

Managing Director, FutureBrand London

Future brand gl richard curtis

Richard Curtis

Richard has contributed to a wide range of significant branding programs, all in the name of driving business transformation and many of which have been awarded by D&AD, Cannes Lions, Brand New, Rebrand and Transform.

CEO FutureBrand Australia

Future brand gl sophie

Sophie Cheng

Sophie is dedicated in transforming Chinese brands into the world‘s leading future brands with FutureBrand’s advanced brand management theories and methodology.

General Manager FutureBrand China

Future Brand Helene Pirel

Helene Pirel

Hélène firmly believes brands possess transformative power and strives to assist them in harnessing it for a better future.

General Manager, FutureBrand Paris

Future brand gl ewerton

Ewerton Mokarzel

Ewerton has worked in the FutureBrand offices in Singapore and Australia before becoming FutureBrand São Paulo’s CEO & Partner.

CEO & Partner, FutureBrand São Paulo

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