Naturya

Since 2009 Naturya has flourished in the health food market across the UK and Europe, quickly growing into a leading superfood brand. To take the brand from niche superfood product to everyday lifestyle brand, Naturya turned to FutureBrand for strategic positioning, visual identity and packaging design. The strategic idea, 'whatever you do, do it for real' showcases the difference that Naturya makes in people's lives. FutureBrand and Naturya wanted the brand to feel like it is for everyone. It shouldn't feel unobtainable but should inspire achievement in whatever passion or ambition drives you. 'Whatever you do, do it for real' provided the creative un-lock for visual identity and packaging.

The new design retains the existing bold and navigable colour palette, inspired by the vibrancy of nature, but the additional illustrations add a layer of energy that really celebrates and heroes the quality ingredients, creating a range of packs that are buzzing with life and possibility. The developed design system means the packs have their own unique identity and personality whilst being part of an exciting and synergistic range. The additional touch of gold to each pack through the heart of the new brandmark adds a premium touch alongside the matt substrate, really showcasing the new design and these quality products. The new identity will launch over the coming months and is stocked in Sainsbury's, Waitrose, Whole Foods Market, Planet Organic, Holland & Barrett, Ocado, Tesco, Boots, Superdrug and all good health food stores.